题目内容:
TheSeattleTimesCompanyisonenewspaperfirmthathasrecognizedtheneedforchangeanddonesomethingaboutit.Inthenewspaperindustry,papersmustreflectthediversityofthecommunitiestowhichtheyprovideinformation. Itmustreflectthatdiversitywiththeirnewscoverageorrisk(S1)losingtheirreaders’interestandtheiradvertisers’support.
OperatingwithinSeattle,whichhas20percentsracial(S2)minorities,thepaperhasputintoplacepoliciesandproceduresforhiringandmaintainadiverseworkforce.The(S3)underlyingreasonforthechangeisthatforinformationtobefair,appropriate,andsubjective,itshouldbereportedbythe(S4)samekindofpopulationthatreadsit.
Adiversitycommitteecomposedofreporters,editors,andphotographersmeetsregularlytovaluetheSeattleTimes’(S5)contentandtoeducatetherestofthenewsroomstaffaboutdiversityissues.Inanaddition,thepaperinstitutedacontent(S6)audit(审查)thatevaluatesthefrequencyandmannerofrepresentationofwomanandpeopleofcolorinphotographs.(S7)
Earlyauditsshowedthatminoritieswerepicturedfartooinfrequentlyandwerepicturedwithadisproportionatenumberofnegativearticles.Theauditresultsfrom(S8)improvementinthefrequencyofmajorityrepresentationand(S9)theirportrayalinneutralorpositivesituations.And,witha(S10)result,theSeattleTimeshasimprovedasanewspaper.
ThediversitytrainingandcontentauditshelpedtheSeattleTimesCompanytowinthePersonnelJournalOptimalAwardforexcellenceinmanagingchange.
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