单选题：根据下面材料，回答题：The annual campaign to make Singapore's three m

根据下面材料，回答题：
The annual campaign to make Singapore's three million people more polite ended yesterday and was immediately followed by another drive to get them to be punctual.
Tardiness is not yet a criminal offence in the island republic, and the National Punctuality Work-ing Committee can only use gentle persuasion. "Being on time means being considerate," said com-mittee chairman Toh Weng Cheng. Previous drives made little headway in changing a deeply rootedhabit that seems oddly out of place in this otherwise efficient city-state. Tardiness at dinner parties isusually attributed to Chinese tradition, a belief that older and more important guests were expected tomake an entrance after the others.
Meanwhile, officials will assess the results of the 15th annual courtesy (礼貌) campaign, a HK$ 2.4 million drive to persuade Singaporeans to mind their manners. Earlier courtesy campaigns usedposters, films, advertisements in newspapers and magazines to portray considerate behavior. The pub-licity this year stressed courtesy through examples of discourtesy. Few countries use elaborate publiccampaigns to change behavior and raise civic consciousness. It has been a way of life in Singapore formore than 30 years. Some, like the courtesy drive, deal with basic habits and culture. October wasfirst declared "Speak Mandarin Month" in 1978, an effort to wipe out regional Chinese dialects in fa-vor of the official tongue.
Others focus on problems of the day. The police launched a drive in 1989 to stop abuse of theemergency phone number 999, because one call in five was of the nuisance or non-emergency variety.Some campaigns have been so successful that they have been reversed. Family planners urged parentsto "Stop at Two" in 1978. Birth rates dropped from 3.5 percent in 1960 to 1.2 percent in 1980, andfamilies who can afford it are now encouraged to "Have Three or More". By the early 1980s, thegrowth of campaigns inspired one exhausted newspaper columnist to suggest a "take your campaignsseriously campaign".
Inthepassage,theword" tardiness"(Line1,Paragraph2 )mostprobably means__________. A．punctuality
B．impoliteness
C．dishonesty
D．lateness