题目内容:
回答题:TheWorld'sBest-SellingMedidne Sinceancienttimes,peopleallovertheworldhaveusedwillowtostoppain.Thewillowtreecontainssalicylicacid(水杨酸).Thisstopspain,butthereisoneproblem.Salicylicacidalsohurtsthestomach.In1853,aFrenchscientistmadeamixturefromwillowthatdidnothurtthestomach.However,hismixturewasdifficulttomake,andhedidnottrytoproduceorsellit.
In1897,inGermany,FelixHoffmannalsomadeamixturewithsalicylicacid.Hetriedithimselffirstandthengaveittohisfatherbecausehisfatherwasoldandinalotofpain.Hisfather'spainwentaway,andthemixturedidnothurthisstomach.
HoffmannworkedforBayer,aGermancompany.Heshowedhisnewdrugtohis manager,whotestedthedrugandfoundthatitworkedwell.Bayerdecidedtomakethedrug.TheycalleditaspirinandputtheBayernameoneverypill.
Aspirinwasanimmediatesuccess.Almosteveryonehaspainofsomekind,soaspirinansweredatrueneed.Aspirinwascheap,easytotake,andeffective.Italsoloweredfevers.Aspirinwasawonderdrug.
Atfirst,Bayersoldthedrugthroughdoctors,whothesoldittotheirpatients.In1915,thecompanystartedtosellaspirinindrugstores:IntheUnitedStates,Bayerhadapatent(专利)onthedrug.Othercompaniescouldmakesimilarproductsandselltheminothercountries,butonlyBayercouldmakeandsellaspirinintheUnitedStates.Intime,BayercouldnolongerownthenameaspirinintheUnitedStates.Othercompaniescouldmakeitthere,too.However,Bayeraspirinwasthemostwell-known,andformanyyears,itwasthemarketleader.
Bythe1950s,newpainkillerswereonthemarket.Aspirinwasnolongertheonlywaytotreatpainandreducefever.Bayerandothercompanieslookedforotherdrugstomake.
However,inthe1970stheygotasurprise.Doctorsnoticedthatpatientswhoweretakingaspirinhadfewerheartattacksthanotherpeople.ABritishresearchernamedJohnVanefoundthereasonaspirinhelpedtopreventheartattacks.In1982,hewontheNobelprizeforhisresearch.Doctorsstartedtotellsomeoftheirpatientstotakeaspirineverydaytopreventheartattacks.Ithasmadelifebetterforthemanypeoplewhotakeit.IthasalsomadealotofmoneyforcompanieslikeBayerthatproduceandsellit!
Whydidn'ttheFrenchscientistcontinuetomakethemedicinethatstoppedpain? A.Itdidn'tworkwell.
B.Itwashardtomake.
C.Ithurtthestomach.
D.Itwasnotcost-effective.
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