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根据下面资料，回答题 Success for 99 Cents
How do you sell things in a time when the economy is down and people just don' t want to 31？Try the 99 cent approach.
Steve Jobs, former 32 of Apple Computers, tried it and 33 saved the music industry.He 34 a standard price of 99 cents for each song that he wanted to sell on iTunes and built asuccessful music download company.
In the 1960s, Dave Gold 35 a store that sold alcoholic drinks in southern California. Hesold wine in three 36 categories: $0.79, $0.99 and $1.49. When he saw that the 99 centwine did best, he started selling the other two at the same price and sales went up. In 1982, hestarted 3799 cent stores across the US. Today the company is 38 almost 500 milliondollars and has 280 shops.
Why does a 99 cent price tag (标签) make so much success?? Researchers have found out thatthe price ending with .99 shows a 39 price for consumers. It looks less and consumers 40 feel that they can get something back.
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