单选题：Passage TwoQuestions are based on the following passage.Unt

Passage Two
Questions are based on the following passage.
Until recently, the University of Kent prided itself on its friendly image. Not any more. Over thepast few months it has been working hard, with the help of media consultants, to play down itscosy reputation in favour of something more academic and serious.
Kent is not alone in considering an image revamp (翻新). Changes to next year's fundingregime are forcing universities to justify charging students up to ￡9,000 in fees.
Nowadays universities are putting much more of a focus on their brands and what their valuepropositions are. While in the past universities have often focused on student social life andattractions of the university town in recruitment campaigns, they are now concentrating onmore tangible (实在的) attractions, such as employment prospects, engagement withindustry, and lecturer contact hours, making clear exactly what students are going to get fortheir money.
The problem for universities is that if those benefits fail to materialise, students notice. Thatworries Rob Behrens, who deals with student complaints. "Universities need to be extremelycareful in describing what's going to happen to students," he says. "As competition is going toget greater for attracting gifted students, there is a danger that universities will go the extramile."
One university told prospective engineering students they would be able to design a car andrace it at Brands Hatch, which never happened, he says. Others have promised use ofsophisticated equipment that turned out to be broken or unavailable. "If universities spent asmuch money on handling complaints and appeals appropriately as they spend on marketing,they would do better at keeping students, and in the National Student Survey returns." hesays.
Ongoing research tracking prospective 2012 students suggests that they are not onlybecoming more sophisticated in thinking about what they want from a university, but are alsospending more time researching evidence to back up institutional claims.
Hence the growing importance of the student survey. From next September, all institutions willalso be expected to publish on their websites key information sets, allowing easier comparisonbetween institutions, between promises and reality, and the types of jobs and salariesgraduates go on to.
As a result, it is hardly surprising that universities are beginning to change the way they marketthemselves. While the best form of marketing for institutions is to be good at what they do,they also need to be clear about how they are different from others.
And it is vital that once an institution claims to be particularly good at something, it must liveup to it. The moment you position yourself, you become exposed, and if you fail in that youare in trouble.
What was the University of Kent famous for? A．Its comfortable campus life.
B．Its up-to-date course offerings.
C．Its distinguished teaching staff.
D．Its diverse academic programmes.