题目内容：
听音频，回答题 Haveyouever26whysweetsarealwaysbythetillinsupermarkets?Whyyouaremadetowalkdownmanyaislestoreachtheeverydayessentialsatthebackoftheshop?Retailersarealwayscomingupwithnewtacticstoencourage27.Oneofthemismessingupthemerchandise(商品).Someshop28doitonpurposetogivetheimpressionthatthesearemust-haves,whichlotsofpeoplehavebeenlookingat.
Companiesarealsotryingtogatherandanalyzedatafromanindividual'sfinancial29,socialmediapostsandmobilephonesignals.They'replanningtopersonalizeoffersforindividualcustomersbyusingGPSlocationdatato30themwhentheyareactuallywalkingpastoneoftheirshops.
Andeye-tacking31isthelatestweaponinthefightforcustomers.Insomeshops,digitalscreensbehindluxurybranddisplaystandsareactivatedwhena32bottleispickedup,flashingimages.Systemsarefixedintoscreenstogatherdatasotheimagescanbepersonalized.It'salldoneinseconds.
Certainsoftwareprogramscangatherhugeamountsofdataonyoualmostinstantly.Imagesarethenflashedupthatwill33you.
It'saboutentertainmentandmakingashoponethatpeoplewanttoenter.BrandslikeAppleandTopshopare"genius"atdoingthis.DuringLondonFashionWeek,
Topshop34itsownfashionshowsliveinitsflagshipstoreinLondon'sOxfordStreet.It'sabout35thingslikeartandmusicaspartoftheshoppingexperience.
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